Celebrate the legacy of the St. Louis Blues with this exclusive lineup of official team marks — each symbol capturing a piece of the city’s hockey heritage.
Wordmarks: Rhythm in letterform. The primary wordmark embodies the steady flow of the Mississippi River, while the illustrative version builds upon this foundation with typography details inspired by W.C. Handy's 1914 St. Louis Blues sheet music cover.
STL: The STL mark is a bold, treble clef-inspired design
that harmonizes St. Louis' and the Blues' musical roots.
Fleur: The Fleur-de-lis is a primary St. Louis icon featured on our city's flag. The Fleur mark infuses flourishes of a treble clef footed by a note head.
River Music: The iconic Gateway Arch, reflecting in the Mighty Mississippi, come together to form a trumpet that pays tribute to the historic music scene of downtown St. Louis.
