Jaden Schwartz has pulled off a different kind of hat trick.
Last February, Schwartz sat down with designers for the New Era Cap Company to create his own line of St. Louis Blues hats, which will be released throughout the 2018-19 season at the STL Authentics team store at Enterprise Center and at the STL Authentics website.
We are proud to introduce the latest Schwartz New Era Design Lab hat: All That Glitters.
All That Glitters was a hat inspired by Jaden’s sister, Mandi Schwartz, and her hard-fought battle with leukemia. $5 of each purchase goes to The Mandi Schwartz Foundation, which seeks to honor Mandi’s life and legacy by helping others in her name. It is worn by Regan Brown, whose life was saved by a bone marrow donor that registered during a 'Be The Match' bone marrow registry at a Blues game. Watch the story here.
Other Schwartz styles include the "Skyline 17" -- a gray, fitted-style cap that features the St. Louis city skyline across the front and Jaden's No. 17 boldly in white. The "'67 Heritage" is a classic flat-bill snapback with raised embroidery of the team name and logo.
All are available now.
"He did great," said New Era designer Charles Beasley, who worked with Schwartz to create the designs. "I think he created a couple of fan-favorites, for sure. I was able to go to a Blues game and I could see what fans were wearing, and I think we're right in tune with what they would be into."
"Jaden created hats that aren't necessarily just generic blue and gold. We have a variety of styles that we concepted, and a lot of them incorporate his number, so I think fans will really like that," said Brenda Wilbur, the Blues' Director of Branding and Creative. "Designing hats is a long process. A lot of fans probably won't realize we started this process in early 2018, but now you're actually seeing the hats in store here for the 2018-19 season. It's a long process, but to see it from concepting on the computer to actually come to fruition, it's really cool."